The Nightclub & Bar Convention and Trade Show has been the largest event for the nightclub and bar industry for some time, but we’re not satisfied with that… we want you to gain more from our show than ever before! That’s why we’ve rolled up our sleeves and committed ourselves to bring more to the table in 2011 including tons of engagement, entertainment and education. Exhibit today and network with the owners, operators and bartenders that can influence the growth of your business!

MORENO BHLV was the official Champagne sponsor of the Burlesque premiere After Party at the W Hotel. MORENO BHLV owner Luins Williams greets Stanley Tucci at the party.

MORENO BHLV Champagne owner Luins Williams poses with Hollywood legend George Hamilton at the Burlesque premiere After Party. MORENO BHLV was the official bubbly sponsor of the party.

MORENO BHLV Champagne owner Maureen Williams poses with talk show maven Ricki Lake at the Burlesque premiere After Party. MORENO BHLV was the official bubbly sponsor of the party.

MORENO BHLV Champagne owner Maureen Williams at the Burlesque premiere After Party bar at the W Hotel.

For Interview Request contact Lynn Allen Jeter & Associates (323) 933-8007 or via email at lajass@att.net. Visit: www.lynnallenjeter.com

Considered an “affordable luxury,” Fine Wine Resources MORENO BHLV (Beverly Hills, Las Vegas) is bottled in black, gold, silver, white and frosted glass and its “M” logo is elegantly decorated with Frit ground glass or hand applied Swarovski Elements, sparkling on the outside.

MORENO BHLV’s is fast becoming the toast of the town from Los Angeles to Las Vegas. MORENO BHLV launched at Caesars Palace in Las Vegas on November 13th. Now the sparkling wine will be available at all restaurants, bars, VIP lounges and rooms. In addition MORENO BHLV signed on Las Vegas luxury hotels Red Rock Hotel in October and will add the Cosmopolitan Hotel in December

The sparkling wine recently shined with the stars when it was the official champagne sponsor of the “Burlesque” movie premiere after party at the W Hotel. The highly-anticipated movie stars Hollywood legend Cher along with Christina Aguilera, Cam Gigandet, Eric Dane and Stanley Tucci.

MORENO BHLV gained the respect of local distinguished masters of the culinary arts when it was offered at the prestigious Art Of Entertainment hosted by the Los Angeles Times in October at the Home of the Avenues in Bel Air.

Southlanders surprised owner Luins Williams when the sparkling wine sold out in some stores within two weeks of its launch at high-end California grocers Vons and Pavilions. MORENO BHLV was launched in October at five Southern California area stores – Newport Beach, West Hollywood, Malibu, Montecito and San Diego.

“One of the reasons why our business is growing so fast is because MORENO BHLV has the look and fine taste of an expensive sparkling wine without the high price,” said Williams.

Williams began selling the sparkling wine online. The online store features a greater variety of colors that’s not being sold in Vons and Pavilions. In addition, customers can customize bottles for personal use or corporate events. Prices begin as low as $24.99 a bottle. The online store is www.plwc.net.

Williams wasn’t always in the sparkling wine business. His introduction to the beverage industry began with the award-winning Premier Label Water Company (PLWC.net), the innovators of Private Label Bottled Water in both plastic and glass. The company provides over 65 % of the private label water to Las Vegas’ hospitality industry.

“I was attending a Giants’ game in San Francisco,” said Williams, explaining how he got the idea to begin a private label water company.

“I thought if they are selling Crystal Geyser for $2.00 per bottle when they retail for .49 cents in stores they could surely sell Giants water as a souvenir for $2.00 or more a bottle. That would be the least expensive souvenir in the stadium.”

Williams actually did secure a water contract with the Giants. His first foray into retail was at Stanford University bookstore in 1992. Stanford is still a customer today. He expanded from there to Gap stores and several Fortunate 500 corporations.

To date, his private labeled water empire has attracted big businesses like the Bellagio, Hilton, MGM, Mirage, The Wynn, Luxor, Caesars Palace and, locally, the Peninsula Beverly Hills Hotel and many other corporate brands.

Moreno BHLV, the “affordable” luxury sparkling wines bottled in the black, gold, silver, white and frosted bottles will now be featured at the Red Rock Casino & Spa Resort in Las Vegas. The smooth tasting bubbly in the bright red bottle with hand-applied Swarovski Elements will be sold throughout the resort.

That means you can toast your good times and good fortune in your room, in the VIP lounges, the bars, the restaurants and even have it served up poolside.

Premier Label Water Company’s Fine Wine Resource division, a company co-owned by a woman, bottles Moreno BHLV. The delicate sparkling wine uses only the finest Mendocino French Colombard grapes and is made by a process called Charmat that produces smaller, longer lasting bubbles. All Moreno BHLV bottles can be personalized with a 10-case minimum order, and can be ordered with or without the Elements. The product was initially launched in May 2010.

In addition to its sparkling wines, PLWC is the leader in the private label bottled water industry. It’s award-winning water products are served in hospitals and healthcare agencies, primarily at corporate events and at programs focusing on minority initiatives. PLWC was the first bottled water company to have a presence on the Internet, which allows customers to “Build their own Bottle.”

The company was established in 1992, creating key alliances with private and corporate clients desiring custom bottling for various events, advertising and promotion. Since then PLWC has been lauded for its innovative design, its quality and creative marketing efforts.

Many of PLWC’s clients are Fortune 500 companies. It also serves the entertainment and hospitality industries, religious and philanthropic organizations as well as government agencies.

About Red Rock

A three-time AAA Four-Diamond award recipient, as well as being named one of Conde Nasts’ best new hotels in 2007, The Red Rock Casino & Spa Resort is a five-star property that features a world-class spa that has been voted one of the top 100 spas by the readers of Conde Nast Traveler magazine, international dining options in a host of 5-star restaurants, hot nightclubs, a movie theater and fun things for the kids to do, too.